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Fostering Newsletter

Sign up to a monthly newsletter “Fostering Matters” to keep up-to-date with everything you need to know. Whether you are thinking about being a foster carer, already a foster parent or have a professional interest in foster care, simply fill in your email and select your level of interest.

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Behind the scenes

What's really happening here?

Welcome / Existing Foster CarerCase study email

After confirming your details on this page, you will experience a GDPR-compliant double opt in process that results in an automatically triggered welcome.  However the option that you select from the drop down will take you down one of 3 possible welcome routes.  

The route for both existing foster carer and childcare professional are straightforward with a single welcome email to reinforce the benefits they will receive from being subscribed with each variant designed to reflect the needs of the audience.  

The welcome journey for a prospective foster carer is slightly longer. This consists of a short series (3 x emails) to help educated and inform them, to support their consideration process. In our example we have used FAQs and a video case study. The final of the 3 emails also includes a call to action to get the recipient to attend a fostering event – capitalising on their initial interest and offering them an easy route to the next logical next step.

Under the hood

Preview all the emails described in the journeys above.

Welcome / Care ProfessionalFAQ #1FAQ #2 + Events calendar
Double opt-inDouble opt-in
Welcome emailCase study fostering emailWelcome / Attention emailFAQ #1FAQ #2 + Events calendarWelcome / Prospective Carer
Back to the topMain homepageFostering homepage