Events can play a big part in promoting both course opportunities e.g. open days/evenings and showcasing the achievements of course participants i.e. Local craft fairs.

For our sample automation we have illustrated a journey for attending a craft show, but shortened the timeline so you receive the emails over the course of a week.

Upon registration, registrants receive an email confirmation and then a series of timely reminders. You can also include SMS reminders if you wish, to ensure maximum attendance on the day.

These reminders can include links to add the event directly to their calendar and provide useful joining information so it is close at hand when required.

There are further opportunities to engage attendees post-event whether to get feedback or to promote relevant opportunities i.e. courses available of the type/location of the event.

This sequence of confirmation, reminders and post-event can also be applied to a course itself, providing pre-course information and post-attendance evaluation opportunities.

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Basic Culinary Skills: Learn essential cooking techniques and foundational methods.
Wine Appreciation: Explore wines and pairing techniques for a comprehensive culinary experience.
Advanced Cooking: Master intricate dishes, sauces, and desserts to elevate your culinary expertise.
Business Insights: Understand menu planning, cost management, and customer service for a well-rounded grasp of culinary arts.